urself SS19 Exemplifies Japanese Streetwear Styling

NAME. director Seima Matsuzaka launched urself in 2018 as a minimalist, direct-to-consumer streetwear label, a relatively new concept in Japan (the brand also has works with select stockists). For Spring/Summer 2019, Matsuzaka delivers another understated array of premium shirts and pants, intended to create an effortless capsule wardrobe. Baggy shirts and cropped pants inform the majority of the looks, blending elements of skate clothes with the high quality and louche styling of Japanese stree...